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Satisfied but Striving for More: Hispanic Parents and K-12 School Choice

Hispanic parents are largely satisfied with the quality of their children’s K–12 schools but remain open to exercising their K–12 school choice options. According to a census-balanced survey of 461 Hispanic and Latino parents conducted September 6-7 by Conoce tus Opciones Escolares, a majority of Hispanic families want more information about the education options available […]

New Survey: School Choice is K–12 Education’s “New Normal”

Imagine finding a school or learning environment where your child learns, thrives, succeeds, and is truly happy. In record numbers, moms and dads across the U.S. are doing more than just imagining. They are considering, searching for, and finding new schools that best meet their kids’ needs. The National School Choice Awareness Foundation’s January 2–4, 2024, […]

New Survey: School’s Out (for Summer) but Switching Is In

As summer draws near and the school year comes to a close, many parents are actively seeking better educational options for their children next year. Across the nation, parents are eager to find learning environments that are more suitable for their children. In fact, nearly half of all parents have reported that one of their […]

New Survey: America’s Families are Rethinking K-12 Education

K-12 education in America is experiencing a once-in-a-generation transformation, as tens of millions of parents rethink their children’s education and make crucial decisions about how and where their children learn. From exploring their school choice options to expressing interest in nontraditional learning models, parents are eager to find better or supplementary learning environments for their […]

Hispanic Parents September 2022 Survey

A recent survey of Hispanic families provides an important window into how Latino households choose their children’s schools and what skills they hope their children gain from education. According to the survey, conducted September 2-3, 2022 by Conoce tus Opciones Escolares, more than half of Hispanic parents said that they are considering, or have considered in the […]

How Parents Feel About School Choices (Fall 2020)

COVID-19 has changed the K-12 education landscape, at least in the short term and perhaps permanently, our School Choice Week survey of parents in Fall 2020 shows. More parents are focusing on their children’s education than at any time in recent memory. In addition to immediate challenges, like ensuring that their children learn during the […]

Empower Parents, Inspire Students

Alissa Jacques

Manager, Digital Communications

Alissa Jacques serves as manager of digital communications at the National School Choice Awareness Foundation (NSCAF). In this role, Alissa oversees the organization’s English-language social media presence and develops high-impact advertising campaigns to inform, inspire, and empower parents about their K–12 education options.

Previously, Alissa owned her own digital marketing agency, served as an adjunct writing professor at Bloomfield College, and spent two years as an elementary school teacher at Democracy Preparatory Charter School in New York.

Alissa attended both public and private schools as a child, where she developed a love for creative writing. She holds a bachelor of arts in education policy and entrepreneurship from New York University, and a master of arts in sociology of education from Teachers College at Columbia University. In her spare time, she enjoys reading, scrolling through TikTok, and exploring NYC with her husband and cavapoo, Russ.