About Us
Expanding opportunity in K-12 education requires a concentrated focus on public awareness and parent empowerment. That's what we do.
Our Approach
The National School Choice Awareness Foundation (NSCAF) fills a unique niche within the broader community of K-12 education organizations. We raise broad and positive awareness of school choice so that unique schools of choice can thrive in local communities, education options can continue to expand in states, and parents can successfully navigate the process of finding learning environments where their children can succeed.
Our Focus:
NSCAF is a 501(c)(3) nonprofit organization. Our mission is to improve K-12 education in the U.S. and support the success of America's students by raising equal awareness of the traditional public, public charter, public magnet, private, online, and home education options available to families.
NSCAF's work focuses on our two charitable programs: organizing National School Choice Week each January and the research, development, and promotion of comprehensive and unbiased school navigation resources for parents via School Choice Week and Conoce tus Opciones Escolares. We do not advocate for or oppose legislation at any level of government, and we are steadfastly nonpartisan and nonpolitical.
NSCAF is supported through grants from charitable foundations and from donations by individual contributors. We are governed by a board of directors comprised of Andrew R. Campanella, Lisa Graham Keegan, and Tracy R. Gleason.
What We Believe
Every child is unique, and all children deserve access to a great education, regardless of their race, ethnicity, family income, religion, place of living, language, or identity.
Parents know their children best and should be trusted to find schools and learning environments that best meet their children’s interests, talents, challenges, and needs.
When moms and dads actively choose schools or learning environments for their children, students are more likely to succeed and reach their fullest potential.
School choice includes all options that parents have or want for their kids: traditional public, public charter, public magnet, private, online, and home education.
School choice is not about elevating one type of school over another for all kids; it means empowering parents to make choices that work best for their individual kids.
Parents deserve accurate, unbiased, and practical information to help them navigate the education options available to their families.
Our Team
Events and Partnerships
Noelle DeLaney
Vice President, Events and Partnerships
Julia Dvorak
Senior Advisor, Events and Partnerships
Daniel Duran
Senior Advisor, Special Events
Ashlei Brittany
Manager, Participant Engagement
Mackenzie Mate
Coordinator, Participant Engagement
Lynn White
Advisor, Events and Partnerships
Finance
Sandy Brown
Vice President, Finance
Kyle Welch
Coordinator, Finance
Fulfillment
Haleigh Madsen
Director, Fulfillment
Public Awareness
Lucia Matamoros
Coordinator, Media Relations and Research
Astrid Rodriguez
Coordinator, Digital Content
School and Homeschool Recruitment
Sarah Smith
Manager, School and Homeschool Recruitment
Joellyn Santo Paulo
Coordinator, School and Homeschool Recruitment
Special Projects
Clare Mullin
Director, Marketing and Special Projects
