About Us

Our mission is to advance K–12 school choice and empower parents to discover and navigate education options for their children.

student in yellow scarf coloring with pens

The National School Choice Awareness Foundation (NSCAF) is a 501(c)(3) private operating foundation. NSCAF organizes bold charitable programs that advance K–12 school choice and empower parents to discover and navigate education options for their children.

NSCAF’s programs are deployed in collaboration with our sister organization, the National School Choice Resource Center, a 501(c)(3) public charity. Our shared programs include National School Choice Week, Navigate School Choice, and Conoce tus Opciones Escolares. 

Board of Directors

National School Choice Awareness Foundation

Andrew Campanella
Lisa Graham Keegan
Tracy Gleason

National School Choice Resource Center

Andrew Campanella
Virginia Walden Ford
Tillie Elvrum
Lisa Graham Keegan
Zaida Hernandez

Our Team

Andrew Campanella Headshot

Andrew Campanella

President and CEO

Events and Partnerships

Noelle DeLaney

Vice President, Events and Partnerships

Dr. Shaunette Parker

Director, Awareness
Events

Julia Dvorak

Senior Advisor, Events and Partnerships

Daniel Duran

Senior Advisor, Special Events 

Mackenzie Mate

Coordinator, Participant Engagment

Lynn White

Advisor, Events and Partnerships

Joellyn Santo Paulo

Coordinator, School and Homeschool Recruitment

LaQuita Hudson

Coordinator, School Participation

Sarah Reynolds

Coordinator, Events and Partnerships 

Pam Peckman

Graphic Designer

Finance and Strategic Growth

Sandy Brown

Vice President, Finance

Clare Mullin

Senior Advisor

Kyle Welch

Coordinator, Finance

Scott Leven

Coordinator, Writing and Research

Fulfillment and Program Services

Haleigh Madsen

Director, Fulfillment

Public Awareness

Shelby Doyle Headshot

Shelby Doyle

Vice President, Public Awareness

Krissia Campos Spivey headshot

Krissia Campos Spivey

Senior Director, Conoce tus Opciones Escolares 

Senior Director, Charitable Programs Brands

Rebecca Collopy

Manager, Program Systems and Evaluation

Alissa Jacques

Manager, Digital Communications

Lucia Matamoros

Manager, Education Policy and Media Relations

Astrid Rodriguez

Coordinator, Digital Content

Victoria Gonzalez

Coordinator, Program Systems and Evaluation 

Kevin Moser

Director, Web Properties

Lauren Forte

Manager, School Navigation Resources

Paula Dadone

Coordinator, Hispanic Family Bilingual Resources

Krissia Campos Spivey

Project Director, Conoce tus Opciones Escolares

Krissia Campos Spivey is a rising national leader in ensuring equality of educational opportunity for Hispanic families. After raising the bar for parent-facing school choice resources in Spanish as a part of National School Choice Week, she’s expanding on that work as director of the newly launched Conoce tus Opciones Escolares (CTOE). In tandem with National School Choice Week, CTOE helps parents explore all of their K-12 education options, in Spanish, year-round.

In her role, Krissia leads the foundation’s efforts to communicate with Spanish-speaking communities, builds partnerships with nonprofit organizations to expand Spanish-language school choice outreach, and uses her expertise in digital communications to enhance the foundation’s programs. Through media appearances, informational videos, and articles, she has helped more than 50,000 Spanish-speaking parents access a great education for their children.

As a first-generation immigrant, she is passionate about empowering parents of every background to make informed decisions about their children’s education. Krissia is Salvadoran-American and fluent in both Spanish and English. She earned a bachelor’s degree in public relations and advertising from the Universidad Tecnológica de El Salvador and lives in Wake Forest, North Carolina.

Shelby Doyle

Vice President of Public Awareness

Shelby Doyle has dedicated her career to providing parents across the U.S. with access to unbiased information designed to help them navigate the school choice options for their children. As the Vice President of Public Awareness for the National School Choice Awareness Foundation, she serves as the organization’s chief spokesperson and oversees the foundation’s efforts to research, develop, and promote school navigation resources for parents. Shelby has conducted over 200 media interviews, showcasing extensive experience in providing analysis for various media platforms.

Shelby has worked in senior-level positions with the National School Choice Week charitable program since 2014. Prior to her work with NSCAF and its related programs, Shelby worked in several positions at academic journals and for government officials. Shelby grew up in Nashville, Tennessee, and was homeschooled. She graduated from Houston Baptist University with a bachelor’s degree in philosophy and government, and she lives in Nashville.

Andrew Campanella

President and CEO

Andrew Campanella is one of the nation’s leading experts on K-12 school choice. He serves as the President and CEO of the National School Choice Awareness Foundation. Throughout his career as a nonprofit executive, Andrew has provided insightful and jargon-free commentary about education options to local, regional, and national media outlets in thousands of interviews.

With more than 18 years of senior-level experience in K-12 education, Andrew has led the National School Choice Week charitable program since 2012, playing a key role in the effort’s remarkable growth. In 2020, he authored The School Choice Roadmap: 7 Steps to Choosing the Right School for Your Child (Beaufort Books), which won the Foreword Indies Gold Award, a Silver IPPY, a Mom’s Choice Award, and a National Parenting Product Award.

Prior to his work with NSCAF and its related programs, Andrew served in senior-level positions at two national education organizations. Andrew attended traditional public schools in New Jersey and graduated with a bachelor’s degree in journalism and political science from American University in Washington, D.C. He lives in Miami, Florida.

Alissa Jacques

Manager, Digital Communications

Alissa Jacques serves as manager of digital communications at the National School Choice Awareness Foundation (NSCAF). In this role, Alissa oversees the organization’s English-language social media presence and develops high-impact advertising campaigns to inform, inspire, and empower parents about their K–12 education options.

Previously, Alissa owned her own digital marketing agency, served as an adjunct writing professor at Bloomfield College, and spent two years as an elementary school teacher at Democracy Preparatory Charter School in New York.

Alissa attended both public and private schools as a child, where she developed a love for creative writing. She holds a bachelor of arts in education policy and entrepreneurship from New York University, and a master of arts in sociology of education from Teachers College at Columbia University. In her spare time, she enjoys reading, scrolling through TikTok, and exploring NYC with her husband and cavapoo, Russ.