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Expanding opportunity in K-12 education requires a concentrated focus on public awareness and parent empowerment. That's what we do.

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Our Approach

The National School Choice Awareness Foundation (NSCAF) fills a unique niche within the broader community of K-12 education organizations. Our mission as a 501(c)(3) nonprofit organization is to improve K–12 education in the U.S. and support the success of America’s students by raising broad, equal, and positive awareness of the public, charter, magnet, private, online, home, and nontraditional education options available for families.

Our Focus:

NSCAF builds and manages three bold and unique charitable programs – National School Choice Week, SCW Navigate, and Conoce tus Opciones Escolares – that harness the power of tested consumer marketing strategies, such as large scale public events, effective local media outreach, partnerships with local and state nonprofits, and digital advertising, to advance our mission.
Our programs address four urgent priorities: empowering parents to discover and navigate education options for their children, driving greater understanding of the benefits of school choice to local communities, showcasing public support and demand for K–12 school choice in states, and inspiring nonprofit partners to advance positive school choice messaging across the nation.

NSCAF is supported through grants from charitable foundations and from donations by individual contributors. We are governed by a board of directors comprised of Andrew R. Campanella, Lisa Graham Keegan, and Tracy R. Gleason.

In FY 2022-23, our charitable programs supported school choice events and activities in 76 percent of U.S. counties.

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What We Believe

Every child is unique, and all children deserve access to a great education, regardless of their race, ethnicity, family income, religion, place of living, language, or identity.
Parents know their children best and should be trusted to find schools and learning environments that best meet their children’s interests, talents, challenges, and needs.
When moms and dads actively choose schools or learning environments for their children, students are more likely to succeed and reach their fullest potential.
School choice includes all options that parents have or want for their kids: traditional public, public charter, public magnet, private, online, and home education.
School choice is not about elevating one type of school over another for all kids; it means empowering parents to make choices that work best for their individual kids.
Parents deserve accurate, unbiased, and practical information to help them navigate the education options available to their families.

Our Team

Andrew Campanella

President and CEO

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Andrew Campanella Headshot

Andrew Campanella

President and CEO

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Events and Partnerships

Noelle DeLaney

Vice President, Events and Partnerships

Dr. Shaunette Parker

Director of Awareness
Events

Julia Dvorak

Senior Advisor, Events and Partnerships

Daniel Duran

Senior Advisor, Special Events 

Noelle DeLaney

Vice President, Events and Partnerships

Dr. Shaunette Parker

Director of Awareness
Events

Julia Dvorak

Senior Advisor, Events and Partnerships

Daniel Duran

Senior Advisor, Special Events 

Mackenzie Mate

Coordinator, Participant Engagment

Lynn White

Advisor, Events and Partnerships

Joellyn Santo Paulo

Coordinator, School and Homeschool Recruitment

LaQuita Hudson

School Participation Coordinator

Mackenzie Mate

Coordinator, Participant Engagment

Lynn White

Advisor, Events and Partnerships

Joellyn Santo Paulo

Coordinator, School and Homeschool Recruitment

LaQuita Hudson

School Participation Coordinator

Sarah Reynolds

Events and Partnerships Coordinator

Sarah Reynolds

Events and Partnerships Coordinator

Finance and Strategic Growth

Sandy Brown

Vice President, Finance

Clare Mullin

Senior Advisor

Sarah Smith

Manager of Strategic Growth

Kyle Welch

Coordinator, Finance

Fulfillment and Program Services

Haleigh Madsen

Director, Fulfillment

Public Awareness

Shelby Doyle

Vice President, Public Awareness

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Krissia Campos Spivey

Project Director, Conoce tus Opciones Escolares

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Rebecca Collopy

Manager of Program Systems and Evaluation

Alissa Jacques

Manager, Digital Communications

Shelby Doyle Headshot

Shelby Doyle

Vice President, Public Awareness

View Bio
Krissia Campos Spivey headshot

Krissia Campos Spivey

Project Director, Conoce tus Opciones Escolares

View Bio

Rebecca Collopy

Manager of Program Systems and Evaluation

Alissa Jacques

Manager, Digital Communications

Lucia Matamoros

Coordinator, Media Relations and Research

Astrid Rodriguez

Coordinator, Digital Content

Victoria Gonzalez

Program Systems and Evaluation Coordinator

Kevin Moser

Manager of Web Properties

Lucia Matamoros

Coordinator, Media Relations and Research

Astrid Rodriguez

Coordinator, Digital Content

Victoria Gonzalez

Program Systems and Evaluation Coordinator

Kevin Moser

Manager of Web Properties

Lauren Forte

Manager of School Navigation Resources

Lauren Forte

Manager of School Navigation Resources

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© 2022 National School Choice Awareness Foundation

Join us in raising awareness of school choice and empowering parents across America.

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Andrew Campanella Headshot

Andrew Campanella

President and CEO

Andrew Campanella is one of the nation’s leading experts on K-12 school choice. He serves as the President and CEO of the National School Choice Awareness Foundation. Throughout his career as a nonprofit executive, Andrew has provided insightful and jargon-free commentary about education options to local, regional, and national media outlets in thousands of interviews.

With more than 18 years of senior-level experience in K-12 education, Andrew has led the National School Choice Week charitable program since 2012, playing a key role in the effort’s remarkable growth. In 2020, he authored The School Choice Roadmap: 7 Steps to Choosing the Right School for Your Child (Beaufort Books), which won the Foreword Indies Gold Award, a Silver IPPY, a Mom’s Choice Award, and a National Parenting Product Award.

Prior to his work with NSCAF and its related programs, Andrew served in senior-level positions at two national education organizations. Andrew attended traditional public schools in New Jersey and graduated with a bachelor’s degree in journalism and political science from American University in Washington, D.C. He lives in Miami, Florida.

Shelby Doyle Headshot

Shelby Doyle

Vice President of Public Awareness

Shelby Doyle has dedicated her career to providing parents across the U.S. with access to unbiased information designed to help them navigate the school choice options for their children. As the Vice President of Public Awareness for the National School Choice Awareness Foundation, she serves as the organization’s chief spokesperson and oversees the foundation’s efforts to research, develop, and promote school navigation resources for parents.

Shelby has worked in senior-level positions with the National School Choice Week charitable program since 2014. Prior to her work with NSCAF and its related programs, Shelby worked in several positions at academic journals and for government officials. Shelby grew up in Nashville, Tennessee, and was homeschooled. She graduated from Houston Baptist University with a bachelor’s degree in philosophy and government, and she lives in Nashville.

Krissia Campos Spivey headshot

Krissia Campos Spivey

Project Director, Conoce tus Opciones Escolares

Krissia Campos Spivey is a rising national leader in ensuring equality of educational opportunity for Hispanic families. After raising the bar for parent-facing school choice resources in Spanish as a part of National School Choice Week, she’s expanding on that work as director of the newly launched Conoce tus Opciones Escolares (CTOE). In tandem with National School Choice Week, CTOE helps parents explore all of their K-12 education options, in Spanish, year-round.

In her role, Krissia leads the foundation’s efforts to communicate with Spanish-speaking communities, builds partnerships with nonprofit organizations to expand Spanish-language school choice outreach, and uses her expertise in digital communications to enhance the foundation’s programs. Through media appearances, informational videos, and articles, she has helped more than 50,000 Spanish-speaking parents access a great education for their children.

As a first-generation immigrant, she is passionate about empowering parents of every background to make informed decisions about their children’s education. Krissia is Salvadoran-American and fluent in both Spanish and English. She earned a bachelor’s degree in public relations and advertising from the Universidad Tecnológica de El Salvador and lives in Wake Forest, North Carolina.