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About Us

Our mission is to advance K–12 school choice and empower parents to discover and navigate education options for their children.

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The National School Choice Awareness Foundation (NSCAF) is a 501(c)(3) private operating foundation. NSCAF organizes bold charitable programs that advance K–12 school choice and empower parents to discover and navigate education options for their children.

NSCAF’s programs are deployed in collaboration with our sister organization, the National School Choice Resource Center, a 501(c)(3) public charity. Our shared programs include National School Choice Week, Navigate School Choice, and Conoce tus Opciones Escolares. 

View our Annual Report

Boards of Directors

National School Choice Awareness Foundation

Andrew Campanella
Lisa Graham Keegan
Tracy Gleason

National School Choice Resource Center

Andrew Campanella
Tillie Elvrum
Virginia Walden Ford
Zaida Hernandez
Lisa Graham Keegan
Lisa Snell

 

Our Team

Sandy Brown

Chief Financial Officer

Andrew Campanella Headshot

Andrew Campanella

Chief Executive Officer

Krissia Campos Spivey

Senior Director of Navigation Programs and Partnerships

Rebecca Collopy

Navigate School Choice Manager

Paula Dadone

Conoce tus Opciones Escolares Coordinator

Noelle DeLaney

Chief Operating Officer

Shelby Doyle

Senior VP, Policy and National Partnerships

Daniel Duran

VP, Events and Program Services

Julia Dvorak

Outreach Advisor

Lauren Forte

Communications Manager

Victoria Gonzalez

Program Communications and Systems Coordinator

LaQuita Hudson

School Participation Coordinator

Alissa Jacques

Navigation Partnerships Manager

Scott Leven

Events and Programs Coordinator

Haleigh Madsen

Senior Director of Fulfillment

Lucia Matamoros

Director of Public Awareness

Mackenzie Mate

Participant Engagement Manager

Kevin Moser

Director, Web Properties

Clare Mullin

Senior Advisor

Dr. Shaunette Parker

Senior Director of Partner Relations

Pam Peckman

Graphic Designer

Tuesday Shulby

Director of Partner Relations

Sarah Reynolds

Event Operations Manager

Astrid Rodriguez

Advertising and Digital Content Advisor

Maria Rubio Arteaga

Conoce tus Opciones Escolares Communications Associate

Joellyn Santo Paulo

School Recruitment and Data Manager

Kyle Welch

Finance Manager

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© 2022 National School Choice Awareness Foundation

Join us to advance K–12 school choice and inform, inspire, and empower parents.

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Krissia Campos Spivey

Senior Director, Charitable Program Brands

Senior Director, Conoce tus Opciones Escolares

Krissia Campos Spivey is a rising national leader in ensuring equality of educational opportunity for Hispanic families. After raising the bar for parent-facing school choice resources in Spanish as a part of National School Choice Week, she’s expanding on that work as director of the newly launched Conoce tus Opciones Escolares (CTOE). In tandem with National School Choice Week, CTOE helps parents explore all of their K-12 education options, in Spanish, year-round.

In her role, Krissia leads the foundation’s efforts to communicate with Spanish-speaking communities, builds partnerships with nonprofit organizations to expand Spanish-language school choice outreach, and uses her expertise in digital communications to enhance the foundation’s programs. Through media appearances, informational videos, and articles, she has helped more than 50,000 Spanish-speaking parents access a great education for their children.

As a first-generation immigrant, she is passionate about empowering parents of every background to make informed decisions about their children’s education. Krissia is Salvadoran-American and fluent in both Spanish and English. She earned a bachelor’s degree in public relations and advertising from the Universidad Tecnológica de El Salvador and lives in Wake Forest, North Carolina.

Shelby Doyle

Senior Vice President of Policy and National Partnerships

Shelby Doyle is the senior vice president of policy and national partnerships for the National School Choice Awareness Foundation where she oversees the foundation’s two year-round school choice navigation programs: Navigate School Choice and Conoce tus Opciones Escolares. In 2024, she founded the Navigate School Choice Network, a coalition of nearly 30 state-based organizations that provide support and guidance to parents choosing between their school choice options.

Shelby has worked in senior-level positions with the National School Choice Week since 2016. She is a graduate of the Policy Innovators in Education (PIE) Leadership Institute and 50CAN National Voices fellowship, a board member of The Forge School, a public charter school opening fall 2026, and a current MBA candidate at Vanderbilt University in Nashville, Tennessee, where she lives with her family.

Andrew Campanella Headshot

Andrew Campanella

President and CEO

Andrew Campanella is one of the nation’s leading experts on K-12 school choice. He serves as the President and CEO of the National School Choice Awareness Foundation. Throughout his career as a nonprofit executive, Andrew has provided insightful and jargon-free commentary about education options to local, regional, and national media outlets in thousands of interviews.

With more than 18 years of senior-level experience in K-12 education, Andrew has led the National School Choice Week charitable program since 2012, playing a key role in the effort’s remarkable growth. In 2020, he authored The School Choice Roadmap: 7 Steps to Choosing the Right School for Your Child (Beaufort Books), which won the Foreword Indies Gold Award, a Silver IPPY, a Mom’s Choice Award, and a National Parenting Product Award.

Prior to his work with NSCAF and its related programs, Andrew served in senior-level positions at two national education organizations. Andrew attended traditional public schools in New Jersey and graduated with a bachelor’s degree in journalism and political science from American University in Washington, D.C. He lives in Miami, Florida.

Alissa Jacques

Manager, Digital Communications

Alissa Jacques serves as manager of digital communications at the National School Choice Awareness Foundation (NSCAF). In this role, Alissa oversees the organization’s English-language social media presence and develops high-impact advertising campaigns to inform, inspire, and empower parents about their K–12 education options.

Previously, Alissa owned her own digital marketing agency, served as an adjunct writing professor at Bloomfield College, and spent two years as an elementary school teacher at Democracy Preparatory Charter School in New York.

Alissa attended both public and private schools as a child, where she developed a love for creative writing. She holds a bachelor of arts in education policy and entrepreneurship from New York University, and a master of arts in sociology of education from Teachers College at Columbia University. In her spare time, she enjoys reading, scrolling through TikTok, and exploring NYC with her husband and cavapoo, Russ.