Our charitable programs complement the work of our partners, helping bring the promise of school choice to life for millions of families.

National School Choice Week

National School Choice Week features more than 25,000 events and activities each January, inspiring millions of Americans to discover how school choice changes children’s lives. Learn more at

Navigate School Choice

Navigate School Choice transforms awareness into empowerment, providing parents with practical, comprehensive, and cost-free guides to school choice in each state.

Conoce tus Opciones Escolares

Conoce tus Opciones Escolares (Know Your School Options) ensures that Hispanic families have equal access to education options through Spanish-language resources, events, and services.

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Our charitable programs raise equal and positive awareness of all K–12 education options, including traditional public, charter, magnet, private, online, home, and nontraditional learning environments.

Alissa Jacques

Manager, Digital Communications

Alissa Jacques serves as manager of digital communications at the National School Choice Awareness Foundation (NSCAF). In this role, Alissa oversees the organization’s English-language social media presence and develops high-impact advertising campaigns to inform, inspire, and empower parents about their K–12 education options.

Previously, Alissa owned her own digital marketing agency, served as an adjunct writing professor at Bloomfield College, and spent two years as an elementary school teacher at Democracy Preparatory Charter School in New York.

Alissa attended both public and private schools as a child, where she developed a love for creative writing. She holds a bachelor of arts in education policy and entrepreneurship from New York University, and a master of arts in sociology of education from Teachers College at Columbia University. In her spare time, she enjoys reading, scrolling through TikTok, and exploring NYC with her husband and cavapoo, Russ.