School choice changes lives.

When parents have the power to choose learning environments that best meet their children’s needs, students are more likely to learn, thrive, succeed, and be happy.

We advance K–12 school choice in communities and states and empower parents to discover and navigate education options for their children.

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School choice includes all learning environments.

We believe that school choice is about personal decisions made by families, not politics. That is why we raise equal awareness of the education options parents have or want for their children, including traditional public, public charter, public magnet, private, online, home, and nontraditional learning environments. 

Through three unique charitable programs, we serve parents and support schools.


schools participated in our National School Choice Week (NSCW) program in January 2024.


parents, in 2023, accessed our English- and Spanish language state guides to school choice.

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Our work includes organizing National School Choice Week each January.

Created in 2011, National School Choice Week is now America’s largest annual series of education-related events and activities, generating thousands of positive news stories that reach tens of millions of people.

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We also host the nation's largest online portfolio of school search resources for parents.

Through Navigate School Choice and Conoce tus Opciones Escolares, we provide parents with English- and Spanish-language resources to help them find learning environments that best meet their children’s needs.

Alissa Jacques

Manager, Digital Communications

Alissa Jacques serves as manager of digital communications at the National School Choice Awareness Foundation (NSCAF). In this role, Alissa oversees the organization’s English-language social media presence and develops high-impact advertising campaigns to inform, inspire, and empower parents about their K–12 education options.

Previously, Alissa owned her own digital marketing agency, served as an adjunct writing professor at Bloomfield College, and spent two years as an elementary school teacher at Democracy Preparatory Charter School in New York.

Alissa attended both public and private schools as a child, where she developed a love for creative writing. She holds a bachelor of arts in education policy and entrepreneurship from New York University, and a master of arts in sociology of education from Teachers College at Columbia University. In her spare time, she enjoys reading, scrolling through TikTok, and exploring NYC with her husband and cavapoo, Russ.