School choice changes lives.

When parents have the power to choose learning environments that best meet their children’s needs, students are more likely to learn, thrive, succeed, and be happy.

We inform, inspire, and empower parents to discover, navigate, and access K–12 schools and education environments for their children.

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School choice includes all learning environments.

We believe that school choice is about personal decisions made by families, not politics. That is why we raise equal awareness of the education options parents have or want for their children, including traditional public, public charter, public magnet, private, online, home, and nontraditional learning environments. 

Through our three charitable programs, we directly support schools and serve parents.


schools participated in our National School Choice Week (NSCW) program in 2023.


parents, in 2023, accessed the resources we developed in our school navigation programs.

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Our work includes organizing National School Choice Week each January.

Created in 2011, National School Choice Week is now America’s largest annual series of education-related events and activities, generating thousands of positive news stories that reach tens of millions of people.

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Recent news.

My Top Five Picks for National School Choice Week 2024

National School Choice Week 2024 is approaching in just a few weeks, and I am thrilled about the numerous events we have planned across the country. There will be tens of thousands of events taking place in a single week, including 71 large-scale “flagship” events in 45 states across the country. I am excited to share my top five picks with you!

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We also host the nation's largest online portfolio of school search resources for parents.

Through and Conoce tus Opciones Escolares, we provide parents with English- and Spanish-language resources to help them find learning environments that best meet their children’s needs.