Satisfied but Striving for More: Hispanic Parents and K-12 School Choice

Hispanic parents are largely satisfied with the quality of their children’s K–12 schools but remain open to exercising their K–12 school choice options.

According to a census-balanced survey of 461 Hispanic and Latino parents conducted September 6-7 by Conoce tus Opciones Escolares, a majority of Hispanic families want more information about the education options available for their children. Parents also expressed a strong desire for additional educational support services, such as tutoring and extracurricular programs. Among Hispanic families:

  • 82% of Hispanic parents are satisfied with their children’s education, and 76% find schools welcoming to Hispanic families.

  • 57% of Hispanic parents want more information on education options, highlighting the need for greater outreach to help families understand school choice programs.

  • Despite satisfaction, 54% of Hispanic parents explored different school choices for their children last year, showing interest in improvement and new possibilities.

Scroll through to learn more and discover how Hispanic parents are spending more time than ever exploring the best educational options to support their children’s success.

Key Findings

Hispanic parents are largely satisfied with the quality of education their children receive

82% of Hispanic parents reported that they are either “very satisfied” or “satisfied” with the quality of education provided by their children’s schools. In addition, 76% of parents described their children’s schools as “welcoming” or “very welcoming” to Hispanic and Latino students and families.

What it means: Many traditional school choice messages that focus on dissatisfaction may not resonate with this group.

Still, a majority of Hispanic parents explored school choice options last year.High

Despite being largely satisfied with the education their children are receiving, 54% of Hispanic parents reported that they considered or searched for a different school or learning environment for at least one of their children within the last year.

What it means: This indicates that Hispanic families remain open to new possibilities, but the drive for change stems more from curiosity and the desire for improvement rather than frustration.

Parents want more information about school choice for their children.

57% of Hispanic parents indicated their desire for more information about the education options available for their children.

What it means: This signals a need for greater outreach and resources designed to inform and empower Hispanic families to better understand new and expanded school choice programs and policies.

Demand for other educational services is high

Hispanic parents are particularly interested in services beyond the core curriculum. Half of all parents (50%) indicated interest in tutoring services, 46% said they wanted more arts and music programs for their children, 43% expressed an interest in academic enrichment programs, and 29% said they would prefer more bilingual resources from schools.

Hispanic parents face barriers in participating in school-based activities

While Hispanic parents are interested in being involved in their children’s education, 59% cited work schedules as a major barrier preventing them from participating more in school events or meetings.

What it means: This highlights the importance of schools accommodating parents’ availability through flexible scheduling.

Parents are looking for more holistic educational options

Beyond academics, Hispanic parents are looking for a well-rounded educational experience that includes extracurricular activities, dual language programs, and additional support services. 73% of parents expressed interest in dual language programs, while nearly half requested more STEM and arts programs.

If you’re interested in full question summaries crosstabs, please contact our team at pressoffice@schoolchoiceweek.com.

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Alissa Jacques

Manager, Digital Communications

Alissa Jacques serves as manager of digital communications at the National School Choice Awareness Foundation (NSCAF). In this role, Alissa oversees the organization’s English-language social media presence and develops high-impact advertising campaigns to inform, inspire, and empower parents about their K–12 education options.

Previously, Alissa owned her own digital marketing agency, served as an adjunct writing professor at Bloomfield College, and spent two years as an elementary school teacher at Democracy Preparatory Charter School in New York.

Alissa attended both public and private schools as a child, where she developed a love for creative writing. She holds a bachelor of arts in education policy and entrepreneurship from New York University, and a master of arts in sociology of education from Teachers College at Columbia University. In her spare time, she enjoys reading, scrolling through TikTok, and exploring NYC with her husband and cavapoo, Russ.