To raise awareness of school choice and empower parents, we think and plan big. Really big.

From helping innovative schools showcase their successes during National School Choice Week (NSCW), to supporting parents in finding schools that meet their children’s needs via SCW Navigate, to ensuring equitable access to school choice information and inspiration through Conoce tus Opciones Escolares, NSCAF’s unique programs benefit tens of millions of Americans.

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Over just the past year, NSCAF's work has yielded big results:


students attended schools that participated in NSCW 2023, and school participation grew to 24,808 schools and education providers.


of U.S. parents indicated, in a February 2023 survey, that they saw or heard news or information about NSCW 2023.


parents accessed SCW Navigate’s 140 school choice guides and roadmaps and 50 state guide videos.


people heard or saw school choice-related digital advertising as part of SCW Navigate and Conoce’s promotional efforts. 


unique visitors accessed Spanish-language school navigation resources in the six month’s after Conoce’s September 2022 launch.