To raise awareness of school choice and empower parents, we think and plan big. Really big.

From helping innovative schools showcase their successes during National School Choice Week (NSCW), to supporting parents in finding schools that meet their children’s needs via, to ensuring equitable access to school choice information and inspiration through Conoce tus Opciones Escolares, the charitable programs deployed by NSCAF and Navigate benefit tens of millions of Americans.

crowd at Jonas Brothers concert

Over just the past year, our work has yielded big results:


students attended schools that participated in NSCW 2023, and school participation grew to 24,808 schools and education providers.


of U.S. parents indicated, in a February 2023 survey, that they saw or heard news or information about NSCW 2023.


parents accessed’s 140 school choice guides and roadmaps and 50 state guide videos.


people heard or saw school choice-related digital advertising as part of SCW Navigate and Conoce’s promotional efforts. 


unique visitors accessed Spanish-language school navigation resources in the six month’s after Conoce’s September 2022 launch.


Alissa Jacques

Manager, Digital Communications

Alissa Jacques serves as manager of digital communications at the National School Choice Awareness Foundation (NSCAF). In this role, Alissa oversees the organization’s English-language social media presence and develops high-impact advertising campaigns to inform, inspire, and empower parents about their K–12 education options.

Previously, Alissa owned her own digital marketing agency, served as an adjunct writing professor at Bloomfield College, and spent two years as an elementary school teacher at Democracy Preparatory Charter School in New York.

Alissa attended both public and private schools as a child, where she developed a love for creative writing. She holds a bachelor of arts in education policy and entrepreneurship from New York University, and a master of arts in sociology of education from Teachers College at Columbia University. In her spare time, she enjoys reading, scrolling through TikTok, and exploring NYC with her husband and cavapoo, Russ.