To bring the promise of school choice to life, we think and plan big. Really big.

From helping innovative schools showcase their successes during National School Choice Week (NSCW), to supporting parents in finding schools that meet their children’s needs via Navigate School Choice, to ensuring equitable access to school choice information through Conoce tus Opciones Escolares, the charitable programs deployed by NSCAF and Navigate benefit tens of millions of Americans each year.

crowd at Jonas Brothers concert

Over just the past year, our work has yielded big results:


students, parents, and educators at 24,875 K–12 schools participated in community events during National School Choice Week.


of parents of school-aged children recalled seeing news and information about National School Choice Week.


parents took the first steps to finding new schools for their children by accessing Navigate School Choice’s online guides.


of parents who reviewed Navigate School Choice’s resources said our guides helped make complex topics more understandable.


parents accessed Conoce tus Opciones Escolares’ Spanish-language school choice guides and resources.


Alissa Jacques

Manager, Digital Communications

Alissa Jacques serves as manager of digital communications at the National School Choice Awareness Foundation (NSCAF). In this role, Alissa oversees the organization’s English-language social media presence and develops high-impact advertising campaigns to inform, inspire, and empower parents about their K–12 education options.

Previously, Alissa owned her own digital marketing agency, served as an adjunct writing professor at Bloomfield College, and spent two years as an elementary school teacher at Democracy Preparatory Charter School in New York.

Alissa attended both public and private schools as a child, where she developed a love for creative writing. She holds a bachelor of arts in education policy and entrepreneurship from New York University, and a master of arts in sociology of education from Teachers College at Columbia University. In her spare time, she enjoys reading, scrolling through TikTok, and exploring NYC with her husband and cavapoo, Russ.