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Covering K-12 education can be an obstacle course of divisive red herrings and wonky buzzwords that don't connect with your audience.

We're here to help with unbiased, positive, and jargon-free expertise, interviews, and resources.

microphone with school choice week mic flag

Our team partners with members of the news media to:

provide research, data, and context to journalists interested in covering the school choice options available in a state or region, or trends related to K-12 education options;
connect journalists with individual parents in specific communities who can share their school choice experiences, or with representatives from schools, homeschool groups, and organizations;
highlight fun, festive, and positive events planned by schools, families, and organizations during National School Choice Week in January.

Get in touch by emailing us at shelby at schoolchoiceawareness.org.

Spokepersons

Andrew Campanella

President and CEO

Shelby Doyle

Vice President of Public Awareness

Krissia Campos Spivey

Project Director, Conoce tus Opciones Escolares

Andrew Campanella

President and CEO

Andrew Campanella is one of the nation’s leading experts on K-12 school choice. He serves as the President and CEO of the National School Choice Awareness Foundation. Throughout his career as a nonprofit executive, Andrew has provided insightful and jargon-free commentary about education options to local, regional, and national media outlets in thousands of interviews.

With more than 18 years of senior-level experience in K-12 education, Andrew has led the National School Choice Week charitable program since 2012, playing a key role in the effort’s remarkable growth. In 2020, he authored The School Choice Roadmap: 7 Steps to Choosing the Right School for Your Child (Beaufort Books), which won the Foreword Indies Gold Award, a Silver IPPY, a Mom’s Choice Award, and a National Parenting Product Award.

Prior to his work with NSCAF and its related programs, Andrew served in senior-level positions at two national education organizations. Andrew attended traditional public schools in New Jersey and graduated with a bachelor’s degree in journalism and political science from American University in Washington, D.C. He lives in Miami, Florida.

Shelby Doyle

Vice President of Public Awareness

Shelby Doyle has dedicated her career to providing parents across the U.S. with access to unbiased information designed to help them navigate the school choice options for their children. As the Vice President of Public Awareness for the National School Choice Awareness Foundation, she serves as the organization’s chief spokesperson and oversees the foundation’s efforts to research, develop, and promote school navigation resources for parents.

Shelby has worked in senior-level positions with the National School Choice Week charitable program since 2014. Prior to her work with NSCAF and its related programs, Shelby worked in several positions at academic journals and for government officials. Shelby grew up in Nashville, Tennessee, and was homeschooled. She graduated from Houston Baptist University with a bachelor’s degree in philosophy and government, and she lives in Nashville.

Krissia Campos Spivey

Project Director, Conoce tus Opciones Escolares

Krissia Campos Spivey is a rising national leader in ensuring equality of educational opportunity for Hispanic families. After raising the bar for parent-facing school choice resources in Spanish as a part of National School Choice Week, she’s expanding on that work as director of the newly launched Conoce tus Opciones Escolares (CTOE). In tandem with National School Choice Week, CTOE helps parents explore all of their K-12 education options, in Spanish, year-round.

In her role, Krissia leads the foundation’s efforts to communicate with Spanish-speaking communities, builds partnerships with nonprofit organizations to expand Spanish-language school choice outreach, and uses her expertise in digital communications to enhance the foundation’s programs. Through media appearances, informational videos, and articles, she has helped more than 50,000 Spanish-speaking parents access a great education for their children.

As a first-generation immigrant, she is passionate about empowering parents of every background to make informed decisions about their children’s education. Krissia is Salvadoran-American and fluent in both Spanish and English. She earned a bachelor’s degree in public relations and advertising from the Universidad Tecnológica de El Salvador and lives in Wake Forest, North Carolina.