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Resources for Journalists

National School Choice Awareness Foundation (NSCAF) is a 501(c)(3) nonprofit and the only national organization that raises equal awareness of all K–12 education options. 

Through our charitable programs—National School Choice Week (NSCW), Navigate School Choice, and Conoce tus Opciones Escolares—we help tens of millions of Americans each year discover and navigate education options for their children.

We are committed to honest, prompt communication with the press and aim to serve as a trusted resource. Because we do not advocate for or against legislation, we can analyze policies and programs through a single lens: how they work for parents and families.

For more information, contact Lucía Matamoros at [email protected] or Lauren Forte at [email protected].

How We Help

Our team supports reporters covering K-12 education and school choice by providing:

Reliable Policy Insights

We track education policy changes at the local, state, and national levels and provide candid analysis of how programs work in practice—including both benefits and limitations for families.

Event Coverage Opportunities

Through our network of 26,000 schools and NSCW events nationwide, we connect journalists with visual, local, and newsworthy opportunities that bring education stories to life.

Clear, Jargon-Free Guidance

We translate complex school choice policies and programs into plain language so families—and the audiences journalists serve—can understand how they work.

Parent Behavior and Trends Analysis

We conduct large, national surveys of U.S. parents that go beyond advocacy to capture real behaviors, attitudes, and emerging trends in how families engage with education options.

Spanish-Language Information

All of our resources, insights, and media support are available in Spanish through Conoce tus Opciones Escolares, helping reach and reflect Spanish-speaking families nationwide.

Spokespersons

Our spokespersons are available for interviews on school choice programs, education policy, and timely K-12 topics shaping the conversations in communities across the country.

Andrew Campanella Headshot

Andrew
Campanella

President and Chief Executive Officer

View Bio

Shelby
Doyle

Senior Vice President Policy and National Partnerships

View Bio

Krissia
Spivey

Senior Director of Navigation Programs and Partnerships

View Bio

Alissa
Jacques Saint-Pierre

Navigation Partnerships Manager

View Bio

For interview requests or questions, please email [email protected] or [email protected].

Resources

Logos

Trends

Surveys

B-Roll

Headlines

Closing the educational gap among Latinos

KTVU


School choice remains popular following COVID closures. What it means for students and schools.

USA Today

Highlighting the impact of school choice on families and communities.

FOX45 News

Latinos will make up nearly a third of US students in 2030. Will schools help them succeed?

USA Today

School switch? Why most parents think twice

KTVU

Andrew Campanella Headshot

Andrew Campanella

President and CEO

Andrew Campanella is the chairman and CEO of the National School Choice Awareness Foundation. For nearly 15 years, he helped build the National School Choice Week charitable program into the nation’s largest annual effort to raise awareness of K–12 education options for families, before working to establish NSCAF as the Week’s independent nonprofit home in 2021. Andrew subsequently oversaw the launch of Navigate School Choice and Conoce tus Opciones Escolares, which collectively serve millions of parents each year.

Andrew is the author of The School Choice Roadmap: 7 Steps to Choosing the Right School for Your Child. The book has received multiple honors, including a Foreword Indies Gold Award, a Silver IPPY Award, a Mom’s Choice Award, and a National Parenting Product Award. Andrew previously served in senior communications and teacher recruitment roles at two national nonprofit K–12 education organizations.

Andrew grew up in New Jersey and attended public schools. He earned a bachelor’s degree from American University in Washington, D.C. Andrew has appeared on CNN, Fox News, Fox Business, and C-SPAN, and has been featured on hundreds of local television and radio programs across the country. He lives in Miami, Florida.

Shelby Doyle

Senior Vice President of Policy and National Partnerships

Shelby Doyle is the senior vice president of policy and national partnerships for the National School Choice Awareness Foundation where she oversees the foundation’s two year-round school choice navigation programs: Navigate School Choice and Conoce tus Opciones Escolares. In 2024, she founded the Navigate School Choice Network, a coalition of more than 40 state and local nonprofits that provide support and guidance to parents choosing between their school choice options.

Shelby has worked in senior-level positions with the National School Choice Week since 2016. She is a graduate of the Policy Innovators in Education (PIE) Leadership Institute and 50CAN’s National Voices fellowship, a board member of The Forge School, a public charter school, and a current MBA candidate at Vanderbilt University in Nashville, Tennessee, where she lives with her family.

Krissia Campos Spivey

Senior Director of Navigation Programs and Partnerships

Krissia Campos Spivey is a national leader advancing educational opportunity for Hispanic families. She serves as Senior Director of Navigation Programs and Partnerships at the National School Choice Awareness Foundation, where she leads Conoce tus Opciones Escolares (CTOE), the foundation’s Spanish-language navigation platform. Building on her work with National School Choice Week, Krissia oversees year-round efforts to help families understand and access all K–12 education options in Spanish.

A first-generation immigrant, Krissia is passionate about empowering families of all backgrounds to make informed decisions about their children’s education. She is a Salvadoran American, fluent in Spanish and English, and holds a bachelor’s degree in public relations and advertising from the Universidad Tecnológica de El Salvador. She lives in Wake Forest, North Carolina.

Alissa Jacques Saint-Pierre

Navigation Partnerships Manager

Alissa Jacques Saint-Pierre is the Navigation Partnerships Manager at the National School Choice Awareness Foundation (NSCAF), where she builds partnerships that help families navigate their K-12 education options with clarity and confidence.

Over the past decade, she has worked as a classroom teacher, policy researcher, and strategic communicator, bringing a unique perspective on how families experience school choice. She is committed to creating student-centered systems that ensure young people are placed in schools where they feel safe, supported, and set-up for success.

In addition to her role at NSCAF, Alissa serves as the Board Chair of the National Association of Black Microschool Leaders (NABML) and on the Junior Board of Advocates for Children of New York.