Empowering Black Families in School Choice

As we celebrate Black History Month, National School Choice Week is proud to offer your organization a carefully crafted toolkit to help you mark this important month. This toolkit sheds light on valuable insights and effective strategies for engaging with Black families about school choice. By analyzing data and adopting appropriate messaging, you can establish […]

New Survey: School Choice is K–12 Education’s “New Normal”

Imagine finding a school or learning environment where your child learns, thrives, succeeds, and is truly happy. In record numbers, moms and dads across the U.S. are doing more than just imagining. They are considering, searching for, and finding new schools that best meet their kids’ needs. The National School Choice Awareness Foundation’s January 2–4, 2024, […]

New Survey: School’s Out (for Summer) but Switching Is In

As summer draws near and the school year comes to a close, many parents are actively seeking better educational options for their children next year. Across the nation, parents are eager to find learning environments that are more suitable for their children. In fact, nearly half of all parents have reported that one of their […]

New Survey: America’s Families are Rethinking K-12 Education

K-12 education in America is experiencing a once-in-a-generation transformation, as tens of millions of parents rethink their children’s education and make crucial decisions about how and where their children learn. From exploring their school choice options to expressing interest in nontraditional learning models, parents are eager to find better or supplementary learning environments for their […]

The Schools That Make the Moment

Over the last thirteen years, I’ve had the honor of working with tens of thousands of schools in the planning and promotion of their National School Choice Week events and activities. Sometimes, people seem surprised when I tell them just how many schools and homeschool groups who register to celebrate the Week. Yes, there really […]

Announcing Conoce tus Opciones Escolares

A new school choice awareness program created to support Spanish-speaking families in finding schools and learning environments that best meet their children’s interests, talents, needs, and challenges.

Hispanic Parents September 2022 Survey

A recent survey of Hispanic families provides an important window into how Latino households choose their children’s schools and what skills they hope their children gain from education. According to the survey, conducted September 2-3, 2022 by Conoce tus Opciones Escolares, more than half of Hispanic parents said that they are considering, or have considered in the […]

Alissa Jacques

Manager, Digital Communications

Alissa Jacques serves as manager of digital communications at the National School Choice Awareness Foundation (NSCAF). In this role, Alissa oversees the organization’s English-language social media presence and develops high-impact advertising campaigns to inform, inspire, and empower parents about their K–12 education options.

Previously, Alissa owned her own digital marketing agency, served as an adjunct writing professor at Bloomfield College, and spent two years as an elementary school teacher at Democracy Preparatory Charter School in New York.

Alissa attended both public and private schools as a child, where she developed a love for creative writing. She holds a bachelor of arts in education policy and entrepreneurship from New York University, and a master of arts in sociology of education from Teachers College at Columbia University. In her spare time, she enjoys reading, scrolling through TikTok, and exploring NYC with her husband and cavapoo, Russ.