The Schools That Make the Moment

Over the last thirteen years, I’ve had the honor of working with tens of thousands of schools in the planning and promotion of their National School Choice Week events and activities. Sometimes, people seem surprised when I tell them just how many schools and homeschool groups who register to celebrate the Week. Yes, there really […]

Announcing Conoce tus Opciones Escolares

A new school choice awareness program created to support Spanish-speaking families in finding schools and learning environments that best meet their children’s interests, talents, needs, and challenges.

Alissa Jacques

Manager, Digital Communications

Alissa Jacques serves as manager of digital communications at the National School Choice Awareness Foundation (NSCAF). In this role, Alissa oversees the organization’s English-language social media presence and develops high-impact advertising campaigns to inform, inspire, and empower parents about their K–12 education options.

Previously, Alissa owned her own digital marketing agency, served as an adjunct writing professor at Bloomfield College, and spent two years as an elementary school teacher at Democracy Preparatory Charter School in New York.

Alissa attended both public and private schools as a child, where she developed a love for creative writing. She holds a bachelor of arts in education policy and entrepreneurship from New York University, and a master of arts in sociology of education from Teachers College at Columbia University. In her spare time, she enjoys reading, scrolling through TikTok, and exploring NYC with her husband and cavapoo, Russ.