60% of U.S. Parents Searched for New Schools for their Kids Last Year, Survey Finds
More than 60% of U.S. parents of school-aged children considered sending at least one of their children to a different school last year, according to the National School Choice Awareness Foundation’s January 2025 survey. This census-balanced survey of 2,873 parents of school aged children found that military families, younger parents, and Black moms and dads […]
New Survey: School Choice is K–12 Education’s “New Normal”
Imagine finding a school or learning environment where your child learns, thrives, succeeds, and is truly happy. In record numbers, moms and dads across the U.S. are doing more than just imagining. They are considering, searching for, and finding new schools that best meet their kids’ needs. The National School Choice Awareness Foundation’s January 2–4, 2024, […]
New Survey: School’s Out (for Summer) but Switching Is In
As summer draws near and the school year comes to a close, many parents are actively seeking better educational options for their children next year. Across the nation, parents are eager to find learning environments that are more suitable for their children. In fact, nearly half of all parents have reported that one of their […]
New Survey: America’s Families are Rethinking K-12 Education
K-12 education in America is experiencing a once-in-a-generation transformation, as tens of millions of parents rethink their children’s education and make crucial decisions about how and where their children learn. From exploring their school choice options to expressing interest in nontraditional learning models, parents are eager to find better or supplementary learning environments for their […]
The Schools That Make the Moment
Over the last thirteen years, I’ve had the honor of working with tens of thousands of schools in the planning and promotion of their National School Choice Week events and activities. Sometimes, people seem surprised when I tell them just how many schools and homeschool groups who register to celebrate the Week. Yes, there really […]
Navigating West Virginia’s New School Choice Options
As the 2022-23 school year begins, families are navigating West Virginia’s Hope Scholarship and other options – here’s what you need to know.
Announcing Conoce tus Opciones Escolares
A new school choice awareness program created to support Spanish-speaking families in finding schools and learning environments that best meet their children’s interests, talents, needs, and challenges.
Hispanic Parents September 2022 Survey
A recent survey of Hispanic families provides an important window into how Latino households choose their children’s schools and what skills they hope their children gain from education. According to the survey, conducted September 2-3, 2022 by Conoce tus Opciones Escolares, more than half of Hispanic parents said that they are considering, or have considered in the […]
America Just Got Our Nation’s Report Card; So, When’s the Parent-Teacher Conference?
MIAMI, Fla (September 1, 2022) As a result of pandemic-related disruptions to K-12 education, America’s students fell farther behind in reading and math over the last two years than at any other time over the past 20 years, according to data released today by the National Center for Education Statistics. In response to the 2022 […]
Survey Shows: More than Half of American Families Look(ing) for a New School – Winter 2022
School choice is the new norm, impacting the majority of American family’s K-12 education experience. In a survey conducted January 3-6, 2022 by National School Choice Awareness Foundation, more than half of parents said that they were considering, or had considered in the last year, choosing a new or different school for one of their […]
