THIS MONTH: National School Choice Week (Jan. 22-28) Brings School Choice, Educational Opportunity to Families Nationwide

More than 26,000 events and activities planned by traditional public, public charter, public magnet, private, online, and home education options

MIAMI, FL – On the heels of a year of huge changes in the education policy landscape –– during which more than two dozen states expanded education options for parents in 2022 –– National School Choice Week (Jan. 22-28) is poised to help transform those options into actual school choices for countless families. Through events and activities at local schools, conversations on social media and among friends and family, and large-scale school fairs and rallies, more parents will be thinking about finding the right educational fit for their sons and daughters during National School Choice Week (NSCW) than at any other time of the year. 

In its thirteenth year, the Week is unique in its emphasis on partnering with and celebrating every type of school: traditional public schools, public charter schools, public magnet schools, private schools, online learning options, homeschooling, learning pods, and microschools. Of the 23,000 schools planning events and activities for the Week:

  • 16.3 percent of all regular K-12 public and private schools, including 13.7 percent of public schools and 24.5 percent of private schools, are participating in NSCW 2023.
  • 8.79 million students attend schools that will participate in NSCW 2023, an increase of 19.5 percent over the number of students attending NSCW-participating schools in 2022.
  • 2,413 counties, or 76.8 percent of all counties across the U.S., are home to a school that will participate in NSCW 2023.
  • 14.3 percent of NSCW-participating K-12 schools are located in geographic areas where the median household income is 150 percent or less of the HHS Federal Poverty Guideline; comparatively, 10.3 percent of all U.S. K-12 schools are located in such geographic areas.
  • 26.9 percent of NSCW-participating K-12 schools are located in geographic areas where nonwhite residents comprise more than 50 percent of the total population; comparatively, 19.1 percent of all U.S. K-12 schools are located in such geographic areas.

“School Choice Week shows the many sides of school choice on a macro and micro scale,” said Andrew Campanella, president and CEO of the National School Choice Awareness Foundation, which organizes the Week. 

“On the one hand, it’s a time when individual conversations are happening across the country between dads and daughters, teachers and students, and community leaders and parents. On the other, cities and states at large are taking stock of the education options they make available to parents, celebrating the success of students in all types of schools, and challenging themselves to be more proactive in putting kids first when it comes to education.”
National School Choice Week will be celebrated from Jan. 22-28, 2023. More information and resources for journalists interested in covering the Week at More information for families can be found at

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Alissa Jacques

Manager, Digital Communications

Alissa Jacques serves as manager of digital communications at the National School Choice Awareness Foundation (NSCAF). In this role, Alissa oversees the organization’s English-language social media presence and develops high-impact advertising campaigns to inform, inspire, and empower parents about their K–12 education options.

Previously, Alissa owned her own digital marketing agency, served as an adjunct writing professor at Bloomfield College, and spent two years as an elementary school teacher at Democracy Preparatory Charter School in New York.

Alissa attended both public and private schools as a child, where she developed a love for creative writing. She holds a bachelor of arts in education policy and entrepreneurship from New York University, and a master of arts in sociology of education from Teachers College at Columbia University. In her spare time, she enjoys reading, scrolling through TikTok, and exploring NYC with her husband and cavapoo, Russ.