Launching School Choice Navigation Services with the Montana Frontier Institute
At the National School Choice Awareness Foundation, we believe in empowering organizations to make school choice easier for families. That’s why we partnered with the Frontier Institute to help them launch a user-friendly, jargon-free website, Ed Navigate Montana, and targeted campaigns that guide families through the educational options available to them. This collaboration demonstrates how we can help improve navigation services like theirs to ensure families nationwide are aware of their options.
Through our partnership with the Frontier Institute, we’ve demonstrated the power of providing clear, jargon-free information about school choice options. We understand that organizations, whether established or just starting out, need the right tools to effectively reach families. Together, we’ve shown what’s possible with the right support.
“The National School Choice Awareness Foundation team has been instrumental in our development of a state-specific navigation website tailored to the needs of Montana’s parents and education providers. Their support, from content creation to providing valuable resources for families, has elevated EdNavigateMT.com and enhanced our ability to serve the community.”
Cheryl Tusken, Education Outreach Coordinator at the Frontier Institute
How It Works in Practice
Our partnership with the Frontier Institute shows how we bring websites and campaigns to life with flexibility and hands-on collaboration. Here’s a breakdown of how we work:
546%
increase in website traffic
600,000
impressions in September alone
Collaborative website development
We collaborated closely with the Frontier Institute to develop a website tailored to their specific needs. Our process is highly collaborative and includes everything, from mapping the user journey to finalizing the design. The result is a sleek, professional website that makes it easy for families to explore school choice options without feeling overwhelmed.
The result: The website we developed for the Frontier Institute now serves as a critical tool for families, providing easy, intuitive navigation and regularly updated content about school choice options in their area.
Custom campaigns that drive engagement
Our campaigns go beyond spreading the word—they’re designed to build real engagement. We helped the Frontier Institute craft targeted social media advertising strategies that reached the right audience. This approach built awareness and drove significant engagement from families seeking guidance and information.
The result: In just a few weeks, our campaign for the Frontier Institute boosted their outreach efforts, leading to a 546% increase in website traffic and inquiries from families exploring school choice options.
Ongoing partnership and support
Launching the website and campaigns was just the beginning. We continue to work with the Frontier Institute, providing regular updates, performance reviews, and strategic advice. This ensures that their platform remains relevant, effective, and continually optimized for growth.
The result: Weekly reports and performance reviews have helped the Frontier Institute fine-tune its strategy and ensure it is always effectively reaching families.
Interested in Building or Enhancing Your School Choice Navigation Services?
We’ve seen firsthand how powerful improving school choice navigation services can be for families who want to know their options, and we’re ready to help you create a similar success story with families near you. If you’re inspired by what we’ve accomplished with the Frontier Institute—or by the recent launch of the Ed Navigate Montana project—we’d love to work with you.
Let’s Build Something Together
Whether you’re looking to launch a website, run a campaign, or syndicate your work, we’re here to help. Fill out the form below, and let’s start planning how we can bring your vision to life.
To learn more, visit network.myschoolchoice.com.
