Conoce tus Opciones Escolares: bridging the education gap for Hispanic families

The National School Choice Awareness Foundation launched Conoce tus Opciones Escolares in September 2022 to provide Spanish-speaking families with simple, practical, and useful information about K-12 education and school choice.

The core of this work is the creation and sharing of school navigation resources for parents, which are always up-to-date, accurate, and objective. We distribute them through the website and strong social media communities on TikTok, Instagram, Facebook, and YouTube.

We also partner with organizations and individuals at the national, state, and local level to reach the largest number of Hispanic households possible through trusted public figures and entities.

In doing all of this, we empower parents to make informed decisions about their children’s education and contribute positively to the educational experiences of Hispanic children in the United States.

The impact of our work can be seen in the numbers

In less than a year of work we have created 119 pages of informative content.

In the first six months of the project’s launch, the top three most visited pages have been:

For those who prefer watching to reading, we offer 58 new videos for parents:

We’re in the news

Local and national newspapers, TV networks, and radio stations are all talking about how important it is for parents to understand their school options.

This isn’t a coincidence. In the latest study conducted by National School Choice Awareness Foundation in January 2023, 75% of Latino parents said they were/are interested in receiving more information about school options available to their children.

Our impact on digital media

In January 2023, more than 60% of Hispanic parents reported having considered a new or different school for one of their school-age children, according to a study by the National School Choice Awareness Foundation.

Many families start their journey on our website. In just six months, has attracted more than 120,000 unique visitors.
Additionally, we keep in touch with our community on social media platforms like Facebook, Instagram, Twitter  and TikTok. Through Whatsapp, we offer a live answers to parents’ specific questions.


“This [IG] Live has been so, so helpful that I feel ready to tackle the school system. I was very lost, until now. Whenever you announce a Live I write it down in my notes to see you, but this one in particular has been one of the best.”

“Thanks to you 2 days ago my son was accepted into a private school with 95% financial aid. Thank you so much.”

“From the bottom of my heart thank you very much for taking the time to read me, tell me about your experience and for sending me this information, which is very good.”

Our partners

All of our work would be impossible without the support of an important network of partners distributed throughout the country:

Let’s work together!

As a nonprofit effort that aims to benefit Hispanic children, all of the information and support Conoce provides is always free. 

Organizations or individuals interested in collaborating with us can choose from a variety of formats, such as:

  • Webinar for Hispanic parents covering all aspects of K-12 education in the United States. 
  • Live chat on any social media platform
  • A variety of digital materials including a PDF snapshot of school choice in each state and graphics and information to enhance your social media presence. 
  • National surveys conducted by the National School Choice Awareness Foundation on K-12 education and school choice in the country.

Please let us know if you have any other ideas or ways we can collaborate to serve your community.

We invite journalists covering education to consult our press resources or send an email to

Learn more about Conoce tus Opciones Escolares.

More Press Releases

Alissa Jacques

Manager, Digital Communications

Alissa Jacques serves as manager of digital communications at the National School Choice Awareness Foundation (NSCAF). In this role, Alissa oversees the organization’s English-language social media presence and develops high-impact advertising campaigns to inform, inspire, and empower parents about their K–12 education options.

Previously, Alissa owned her own digital marketing agency, served as an adjunct writing professor at Bloomfield College, and spent two years as an elementary school teacher at Democracy Preparatory Charter School in New York.

Alissa attended both public and private schools as a child, where she developed a love for creative writing. She holds a bachelor of arts in education policy and entrepreneurship from New York University, and a master of arts in sociology of education from Teachers College at Columbia University. In her spare time, she enjoys reading, scrolling through TikTok, and exploring NYC with her husband and cavapoo, Russ.