Donate

Impact

Our approach is different. That's by design.

School choice is not just about strong policy. It is about making sure families actually benefit from it.

We meet that mission by deploying strategies that rival America’s most effective consumer brands: large-scale events, targeted digital campaigns, extensive media outreach, practical guides and resources, and advanced online tools.

Support Our Growth
crowd at Jonas Brothers concert

Every year, we reach and inspire millions of families.

10m

students attended schools that participated in National School Choice Week 2026.

75%

of U.S. parents recalled seeing news about National School Choice Week in January.

2.1m

parents visited the websites of Navigate School Choice and Conoce tus Opciones Escolares.

76%

of parents who reviewed Navigate’s resources said our guides helped make complex topics more understandable.

301

radio and television stations broadcast unique stories about our charitable programs in 2025.

 

Alissa Jacques Saint-Pierre

Navigation Partnerships Manager

Alissa Jacques Saint-Pierre is the Navigation Partnerships Manager at the National School Choice Awareness Foundation (NSCAF), where she builds partnerships that help families navigate their K-12 education options with clarity and confidence.

Over the past decade, she has worked as a classroom teacher, policy researcher, and strategic communicator, bringing a unique perspective on how families experience school choice. She is committed to creating student-centered systems that ensure young people are placed in schools where they feel safe, supported, and set-up for success.

In addition to her role at NSCAF, Alissa serves as the Board Chair of the National Association of Black Microschool Leaders (NABML) and on the Junior Board of Advocates for Children of New York.