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About Us

Our mission is to advance K–12 school choice and empower parents to discover and navigate education options for their children.

student in yellow scarf coloring with pens

The National School Choice Awareness Foundation (NSCAF) is a 501(c)(3) private operating foundation. NSCAF organizes bold charitable programs that advance K–12 school choice and empower parents to discover and navigate education options for their children.

NSCAF’s programs are deployed in collaboration with our sister organization, the National School Choice Resource Center, a 501(c)(3) public charity. Our shared programs include National School Choice Week, Navigate School Choice, and Conoce tus Opciones Escolares. 

View our Annual Report

Boards of Directors

National School Choice Awareness Foundation

Andrew Campanella
Lisa Graham Keegan
Tracy Gleason

National School Choice Resource Center

Andrew Campanella
Tillie Elvrum
Virginia Walden Ford
Zaida Hernandez
Lisa Graham Keegan
Lisa Snell

 

Our Team

Sandy Brown

Chief Financial Officer

Andrew Campanella

Chief Executive Officer

Krissia Campos Spivey

Senior Director of Navigation Programs and Partnerships

Sandra Cava

Conoce tus Opciones Escolares Coordinator

Rebecca Collopy

Navigate School Choice Manager

Noelle DeLaney

Chief Operating Officer

Shelby Doyle

Senior VP, Policy and National Partnerships

Daniel Duran

VP, Events and Program Services

Kyle Dunn

Finance Manager

Julia Dvorak

Outreach Advisor

Sandra Estevez

Program Coordinator

Lauren Forte

Communications Manager

Victoria Gonzalez

Program Communications and Systems Coordinator

LaQuita Hudson

School Participation Coordinator

Alissa Jacques Saint-Pierre

Navigation Partnerships Manager

Scott Leven

Events and Programs Coordinator

Haleigh Madsen-Struck

Senior Director of Fulfillment

Lucía Matamoros

Director of Public Awareness

Mackenzie Mate

Participant Engagement Manager

Kevin Moser

Director, Web Properties

Clare Mullin

Senior Advisor

Dr. Shaunette Parker

Senior Director of Partner Relations

Pam Peckman

Graphic Designer

Sarah Reynolds

Event Operations Manager

Astrid Rodriguez

Advertising and Digital Content Advisor

Joellyn Santo Paulo

School Recruitment and Data Manager

Tuesday Shulby

Director of Partner Relations

Krissia Campos Spivey

Senior Director of Navigation Programs and Partnerships

Krissia Campos Spivey is a national leader advancing educational opportunity for Hispanic families. She serves as Senior Director of Navigation Programs and Partnerships at the National School Choice Awareness Foundation, where she leads Conoce tus Opciones Escolares (CTOE), the foundation’s Spanish-language navigation platform. Building on her work with National School Choice Week, Krissia oversees year-round efforts to help families understand and access all K–12 education options in Spanish.

A first-generation immigrant, Krissia is passionate about empowering families of all backgrounds to make informed decisions about their children’s education. She is a Salvadoran American, fluent in Spanish and English, and holds a bachelor’s degree in public relations and advertising from the Universidad Tecnológica de El Salvador. She lives in Wake Forest, North Carolina.

Shelby Doyle

Senior Vice President of Policy and National Partnerships

Shelby Doyle is the senior vice president of policy and national partnerships for the National School Choice Awareness Foundation where she oversees the foundation’s two year-round school choice navigation programs: Navigate School Choice and Conoce tus Opciones Escolares. In 2024, she founded the Navigate School Choice Network, a coalition of more than 40 state and local nonprofits that provide support and guidance to parents choosing between their school choice options.

Shelby has worked in senior-level positions with the National School Choice Week since 2016. She is a graduate of the Policy Innovators in Education (PIE) Leadership Institute and 50CAN’s National Voices fellowship, a board member of The Forge School, a public charter school, and a current MBA candidate at Vanderbilt University in Nashville, Tennessee, where she lives with her family.

Andrew Campanella Headshot

Andrew Campanella

President and CEO

Andrew Campanella is the chairman and CEO of the National School Choice Awareness Foundation. For nearly 15 years, he helped build the National School Choice Week charitable program into the nation’s largest annual effort to raise awareness of K–12 education options for families, before working to establish NSCAF as the Week’s independent nonprofit home in 2021. Andrew subsequently oversaw the launch of Navigate School Choice and Conoce tus Opciones Escolares, which collectively serve millions of parents each year.

Andrew is the author of The School Choice Roadmap: 7 Steps to Choosing the Right School for Your Child. The book has received multiple honors, including a Foreword Indies Gold Award, a Silver IPPY Award, a Mom’s Choice Award, and a National Parenting Product Award. Andrew previously served in senior communications and teacher recruitment roles at two national nonprofit K–12 education organizations.

Andrew grew up in New Jersey and attended public schools. He earned a bachelor’s degree from American University in Washington, D.C. Andrew has appeared on CNN, Fox News, Fox Business, and C-SPAN, and has been featured on hundreds of local television and radio programs across the country. He lives in Miami, Florida.

Alissa Jacques Saint-Pierre

Navigation Partnerships Manager

Alissa Jacques Saint-Pierre is the Navigation Partnerships Manager at the National School Choice Awareness Foundation (NSCAF), where she builds partnerships that help families navigate their K-12 education options with clarity and confidence.

Over the past decade, she has worked as a classroom teacher, policy researcher, and strategic communicator, bringing a unique perspective on how families experience school choice. She is committed to creating student-centered systems that ensure young people are placed in schools where they feel safe, supported, and set-up for success.

In addition to her role at NSCAF, Alissa serves as the Board Chair of the National Association of Black Microschool Leaders (NABML) and on the Junior Board of Advocates for Children of New York.